Interface & Experience · SRV-REF-01
Website Design & Development
Editorial-grade marketing sites and storefronts built on Next.js or Webflow: fast, secure, and owned by you. Plus Shopify and premium headless commerce when you're selling.
“Ship a sub-second Next.js marketing site with native structured data, or a headless Shopify storefront when there's a checkout in play.”
Your website is either earning its keep or quietly costing you. Most small-business sites are slow, awkward to change, and invisible to the AI tools people now use to find a business. I build the other kind.
The stack, and why it matters
For most projects now I build on Next.js, the same React framework behind Nike, Hulu, and TikTok's web properties. It renders pages on the server, ships almost no wasted JavaScript, and lands at the top of Google's Core Web Vitals by default. That speed isn't vanity: faster pages rank higher, convert better, and simply feel calmer to use.
When a project is content-heavy and you want to edit it yourself without a developer in the loop, I build on Webflow instead: visual-first, with a real CMS, clean markup, and hosting that just works. It's the right tool when the priority is your team shipping pages on their own.
Both share one thing: they're a deliberate step up from WordPress, which I've moved away from for most work.
WordPress vs. Webflow vs. Next.js
| WordPress | Webflow | Next.js | |
|---|---|---|---|
| Load speed | Plugin-bloated, often slow | Fast | Fastest, server-rendered |
| Security | Constant plugin patching | Managed, hardened | Tiny surface, no plugin CVEs |
| Maintenance | You babysit plugins | Hosted, low-touch | Code you own, deploys itself |
| Self-editing | Yes, but clunky | Excellent visual editor | Via a headless CMS |
| Ceiling | Hits a wall at scale | Great for marketing sites | No ceiling, fully custom |
| AI / SEO readiness | Bolt-on plugins | Good | Native structured data + speed |
WordPress isn't evil. It's just the wrong default in 2026 for a business that wants speed, security, and a site it actually owns, rather than a tower of plugins it has to keep patching.
E-commerce
If you're selling, you don't need a science project. For most stores I build on Shopify: checkout, inventory, payments, and tax are proven and handled, so you're live and taking orders fast.
When you've outgrown the template look and want a storefront that's genuinely yours, I build premium headless commerce: Shopify keeps doing what it's best at (the cart, checkout, and back office) while the storefront itself is a custom Next.js front end. You get Shopify's reliability with a site that looks and moves like nothing else in your category.
What you get
- A site that loads in well under a second and holds up on a phone
- Structured data baked in, so Google and AI engines can read and cite you
- A foundation you own: your code, your domain, your rankings
- A clean handoff: edit it yourself, or hand it back to me
The platform sets your ceiling. I pick the one that fits the work, and most of the time, that's no longer WordPress.